It’s That Simple

It’s Skinny creates better-for-you pasta and rice blends that offer alternatives to traditional carb-heavy staples without sacrificing taste, built on the belief that food should work for everyone. The brand had strong traction, but its name and positioning were no longer connecting with new audiences. We partnered with the team to reposition the brand for the future, evolving the voice and visual identity and renaming it to “It’s That Simple” to reflect a more modern and inclusive promise.